Our Story


Natalie Yco trained and instructed some of Hollywood's elite celebrities. She is an award winning group fitness instructor for Equinox. She was awarded 'Top Group Fitness Instructor' of Southern California for 2012 by Equinox Fitness Clubs and Spa. In 2016, Natalie won program of the year for Best Butt Ever, a class she created exclusively for the Equinox Brand. Her media and television appearances include: Shape Magazine, InStyle, Self, Seventeen, Luxury, Haute Living, Chalkboard, C Magazine, ABC News, Kcal9, VH1 and the E network and more.

Natalie's exercise routines became more intense and diverse, and she needed clothing that could keep up. Exercising can be a challenging thing, and looking cool and stylish while involved in the task shouldn’t have to be. After 25 years as a celebrity personal trainer and group fitness instructor, Natalie Yco grew tired of having to compromise fit and performance for style and comfort. She desperately needed a wardrobe that would fit her dynamic, ever-changing lifestyle. After a longtime dream of creating her own brand of activewear, she decided to make her dream a reality.

Natalie spent nearly three years designing garments, researching the latest materials, and tailoring the perfect pieces that perform in the gym. The idea was to have the versatility to transition seamlessly into everyday life, and comfortable, appropriate clothing would provide the bridge for this. “I have jumped, kicked, and squatted in too many different brands, but I work out too hard to then put on a pair of leggings that slide down my butt”, says Natalie.  She was ready to introduce her product to a world of women who were in need of this type of clothing. In Rachel Chavez, Natalie would find the perfect partner in bringing their combined ideas to fruition. 




Rachel Chavez and Natalie Yco do not only work as a team and collaborate on the overall vision for the  company, but also happen to be best friends. Rachel, a director for a non-profit and busy mother, has plenty on her plate to keep her busy. However, she was intensely dedicated to constructing a fresh, malleable collection that could help women flow from one environment to the next. Her move to Los Angeles and her new career as an entrepreneur inspired her to launch a line of versatile and sexy athletic wear that easily transitions from one scene to the next. 
“I'm not the type to force anything on my daughters. I want them to make their own decisions, but I want to instill my healthy values by being an example. I believe a healthy mind, body and spirit are essential to be the best person, and parent you can be." After months of endless hours of researching, and testing materials, the collaboration has yielded a collection that Rachel discovered was refreshing and practical for the gym, yet appropriate for family functions, school meetings, and a life on the go. 




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